Chevrolet: The Louis Chevrolet Story.

European Relaunch of an American Classic - Chevrolet. A tough challenge.
The brand was hardly known in Europe, at best case misunderstood.

The task was to re-define and establish the brand Chevrolet in the world’s most competitive environment. Position Chevrolet as the unique alternative to it's competitors in Europe.

Within 5 years Chevrolet sales rose 200% to 500,000 units.
LINK. 

Story: Louis Chevrolet a Swiss innovator and designer packed his bags in 1900
and sailed for America where he quickly made a name for himself in engineering and design.
In 1911 he launched the Chevrolet Classic 6. This was the beginning of an incredible career.
By 1940, Chevrolet produced 25 million vehicles.

Support included Brand Strategy, Positioning, ATL and BTL Communications, Collateral and Online.