Clausthaler:  Taste. Full. Life.

Clausthaler is the world’s first non-alcoholic beer. A pioneer that invented a new beverage segment in a time when beer without alcohol was merely considered a substitute, and drinking it wasn’t cool. Then as it is now, Clausthaler is entirely committed to brewing non-alcoholic beer.

Today, about 40 years later, the N/A beverage market is thriving and consumers are looking for perfectly crafted, healthy choices.

In order to stand out among an increasing number of competitors we gave the brand a bold, new positioning and claim: a credo to the doers, makers, and go-getters of today.

Clausthaler has achieved its stature thanks to the people who love it. In many ways, they’re just like the innovators behind the world’s biggest non-alcoholic success story. They’re pioneers who won’t take ‘no’ for an answer, busy working on their dreams to come true. Always one step ahead and firmly standing by the ideas they believe in, they’re inventing tomorrow today.

Client: Clausthaler
Task: Brand Positioning, Claim Development, Key Visual Development
Service: Strategy, Communication
Website: clausthaler.com