Selters: The Source

Far from its German birthplace, it still remains present in everyday language as ‘Seltzer water’ or even Alka-Seltzer.

To revitalise the brand Selters, we developed “The Source” - a declaration that Selters has been and will be the fountainhead of the mineral water industry. Over 2000 years after seeing the light of day, Selters is getting ready to refresh the world.

Client: Selters
Task: Brand Manual, Claim Development, Key Visual Development
Service: Strategy, Communication, Branding
Website: Selters.com